-20% TO 33.7% NET PROFIT, 30 X GROWTH IN REVENUE IN 7 MONTHS
Background
CRYO Remedy is a USA-based brand that has specialized in the manufacturing of slimming gels and
bases used in the slimming therapy sessions. They have other products as well like, pain relieving
stick. They have launched their brand on December 2022. At the outset, they faced a marketing
challenge, lacking a clear plan for promoting their products and achieving profitability in the fiercely
competitive Amazon marketplace
Onboarding With Us
They approached our team out of discontentment with the Amazon marketplace, where their highquality products weren’t experiencing the desired sales growth.
CRYO Remedy partnered with our services in January 2023 with the goal of elevating their brand to
achieve revenues ranging from 4 to 6 figures
After thoroughly assessing the client’s Amazon presence and analyzing their niche, it was clear that
this brand could achieve its sales goals within a few months by using the right strategy.
The Challenges
Listing copy was not optimized at all
Listing back-end was not optimized
Customer concerns were not addressed in the listing copy
No EBC
No reviews
No PPC strategy
The Plan
PLAN
We proposed a very practical plan for their growth.
– Start Vine Program to get some reviews
– Do a comprehensive intent-wise keyword research
– Optimized the backend
– Identify customer concerns
– Helped them in developing A+ content
– Optimize the listing based on the keyword research and addressed customer concerns
– Developed a full-funnel campaign structure, complementing the optimized listing copy
– Optimize the campaigns
– Negate the irrelevant and bleeding search terms
– Start sponsored brand ads as well along with sponsored product ads
Our Approach
- 1
Extensive Keyword Research
We began with thorough keyword research using tools like the Amazon Advertising Console, Helium
10, and Data Dive to create an exhaustive list of highly relevant keywords. Our aim was to identify
100% relevant long-tail keywords, knowing they would help us reach a more targeted audience and
drive precise traffic to the client’s products
- 2
Front-End Optimization
Following keyword research, we proceeded to Listing SEO, starting with Front-end optimization.
Initially, we assessed the existing high-quality, professional product images, which effectively
showcased the items from multiple angles. We decided to keep these images for testing purposes.
Next, our attention shifted to optimizing product titles and descriptions. We crafted informative and
keyword-rich titles and descriptions, emphasizing key product features and benefits. This strategic
approach enhanced visibility in search results and provided prospective customers with essential
information for their purchasing decisions.
To further engage potential buyers, we employed bullet points to succinctly highlight product
features and benefits, enhancing the appeal and increasing the likelihood of a sale.
Finally, we integrated pertinent keywords into titles, descriptions, and bullet points to ensure
product visibility in relevant search results
- 3
Backend Optimization
Alongside front-end optimization, we concentrated on enhancing the back-end to boost product
visibility and performance. To achieve this, we carefully selected specific keywords from our
research and incorporated them into the listing’s back-end. The CATEGORY LISTING REPORT was
instrumental for this task.
Additionally, we leveraged enhanced brand content in the back-end to supplement information and
keywords. This strategy elevated the perceived value of the products and led to increased organic
traffic
- 4
Started Vine Program
Along with the working on the optimizations we also launched a Vine program to get some social
proof. Which will help in improving Click through Rates & Conversion Rates
- 5
Launching PPC
Our core strategy involved a full-funnel PPC campaign targeting potential customers at every stage
of their purchase journey. We exclusively focused on 100% relevant long-tail keywords in the initial
two weeks, witnessing a sales increase and reduced ACOS.
Next, we aimed to boost brand and product awareness among the right audience by implementing
Broad-Modified and Keyword-targeted Headline ads within sponsored brand ads.
Upon potential customers reaching product pages, we used retargeting ads to prompt them to make
a purchase.
Lastly, review request emails were used to encourage satisfied customers to leave reviews,
enhancing the perceived value of the client’s products and driving conversions
- 6
Conversion Rate Optimization
Following that, we initiated CRO techniques, including A/B testing, to pinpoint and resolve
bottlenecks in our offer. Additionally, we determined the most effective combination of keywords
and ad copy, resulting in enhanced campaign conversion rates
- 7
Keep TACOS below 20%
We established a stringent TACOS target, ensuring that the total cost of sales remained under 20%,
ultimately boosting the business’s overall profitability
- 8
Monitoring
We maintained vigilant oversight of CRYO Remedy campaigns and overall business performance,
consistently scrutinizing data and making necessary modifications to achieve optimal outcomes
Measuring Success
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