$200K Generated In 15 Months from a Single Product
Background
P.U.C.S is a USA-based brand that has specialized in the manufacturing of premium quality cornhole
boards and its accessories. Their main product is Cornhole Stabilization System. They are the official
Stabilization partners of American Cornhole League. They have decided to launch their product on
Amazon in April 2022. In the beginning, they encountered a marketing hurdle, as they didn’t have a
well-defined market and strategy to promote their products and attain profitability
Onboarding With Us
They approached our team out of obscurity with the Amazon marketplace, where their high-quality
and high priced product was not attaining the desired sales growth. Additionally, their product
category lacked clear definition, with no direct competitors in sight.
P.U.C.S forged a partnership with our services in July 2022, aiming to enhance their brand, establish
product and brand recognition, and generate a six-figure revenue
Following a comprehensive evaluation of the client’s Amazon presence and a thorough niche
analysis, it became evident that this brand could attain its sales objectives within a matter of
months with the implementation of the appropriate strategy
The Challenges
Category of the product was not defined on Amazon
High-price because of the premium quality
No relevant keywords
No EBC
No reviews
No PPC strategy
The Plan
PLAN
We proposed a very practical plan for their growth
– Target indirect keywords in campaigns
– Optimized the backend
– Identify customer concerns and target them in the listing copy
– Helped them in developing A+ content
– Developed a full-funnel campaign structure focusing on the complementary products
– Keep on optimizing the campaigns
– Negate the bleeding search terms
– Start sponsored brand ads as well along with sponsored product ads
Our Approach
- 1
Keywords Research
We initiated the process by conducting in-depth keyword research utilizing tools such as the Amazon
Advertising Console, Helium 10, and Data Dive, resulting in an extensive catalog of potential
converting indirect keywords
- 2
Front-End Optimization:
After completing the keyword research phase, we moved on to Listing SEO, commencing with Frontend optimization. Initially, we evaluated the existing top-notch, professionally curated product
images, which proficiently displayed the items from various angles.
Subsequently, our focus turned towards optimizing product titles and descriptions. We meticulously
composed informative and indirect keywords, highlighting crucial product features and benefits.
This strategic approach not only boosted visibility in search results but also furnished potential
customers with vital information to aid their purchasing decisions
- 3
Backend Optimization
Moreover, we utilized enhanced brand content in the back-end to bolster information and incorporate
additional keywords. This strategic approach enhanced the perceived value of the products and
resulted in a notable increase in organic traffic.
- 4
Launching PPC
Our core strategy encompassed a comprehensive PPC campaign. We prioritized customers purchasing
complementary products. We also aimed to increase brand and product awareness by deploying
Broad-Modified and Keyword-Targeted Headline ads within sponsored brand ads.
Additionally, we employed review request emails to encourage satisfied customers to leave reviews,
enhancing the perceived value of the client’s products and driving engagement
- 5
Conversion Rate Optimization
Subsequently, we implemented Conversion Rate Optimization (CRO) techniques, such as A/B testing,
to identify and address bottlenecks in our offer. Furthermore, we identified the optimal combination
of keywords and ad copy, leading to improved campaign conversion rates
- 6
Keeping TACOS Below 10%
We set a rigorous TACOS target, maintaining total cost of sales below 10%, ultimately enhancing the
overall profitability of the business. We maintained the remarkable TACOS by continuous
monitoring and optimizing the ads
Measuring Success
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